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We believe that health is wealth! Everyone should have equal access to quality preventative healthcare.  Let's collaborate and create a tailored action plan to help you reach your health goals.

About Us

Guiding The Wise is a Florida based nonprofit organization that provides affordable preventative healthcare solutions and wellness services to low-and-moderate income households and underserved communities.


We believe in health equity. We will bridge the gap in healthcare that is impacting the communities that we serve. 

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Our Mission

At Guiding The Wise Incorporated, our mission is to improve the lives of those we serve by providing  affordable preventative health solutions and wellness services to low-and-moderate income households and underserved communities. 

Our Mission

Our Vision

Our vision is to cultivate healthier communities. We strive to be a trusted global leader for providing public healthcare services that contribute to the reduction of chronic diseases in underserved communities and a recognized pioneer for preventative healthcare

We thrive on the four E's

Educate - Empower - Empathize - Encourage

Our core values:

Collaboration, Care, Diversity, Empathy, Authenticity, Compassion, Commitment and Integrity.

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Our Vision

Identified Problems

  • Centers for Disease Control and Prevention (CDC) confirmed the top 10 leading causes of death in the USA in a report from 2020. Among the top 10, our company provides preventative care for six of these leading causes that impact the mortality rate.

    • Cancer: 602,350 deaths

    • Covid-19: 350,831 deaths

    • Stroke: 160,264 deaths

    • Chronic respiratory diseases: 152,657 deaths

    • Diabetes: 102,188 deaths

    • Heart disease: 696,962 deaths

  • Studies have proven that low income and urban communities are unfortunately the most impacted demographic with the leading health disparities  that often lead to death.

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Identified Problems
Business Plan

Our Goals

Studies consistently show that the communities that we serve are more vulnerable to certain chronic diseases such as heart disease, obesity, cancer, diabetes, hypertension and more. Our initiatives are designed to prevent and reduce these impact rates. This is achieved with health education, health screenings, reduced health expenses, tailored health approaches, resource navigation, health coaching and wellness programs. 

Our Impact Goals

2024 Annual Impact Goals


We strive to complete 12,000 online screenings with our Social Service Program.


Our goal is to promote, provide and process 1,000 biometric screenings. 


Enroll and service 5,000 qualified applicants with health coaching and health services. 

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Our Focus Areas

Health Education 

Physical Health & Fitness


Mental Health

Self Care

Access to Affordable Care

Our Initiatives

Our Initiatives



The Health Coaching platform provides affordable discounted online health coaching (25-75% below market value). The program focuses on collaborating with clients to help them identify current habits, set health goals, create custom action plans to reach their goals and provide support and health tools to  achieve healthy outcomes.

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The Health Service platform provides online fitness and nutrition services. These services include online interactive fitness classes, health education workshops, workout programs, discounted personal training and more. All services  are 25-75% below market value as we strive to make participation affordable. We welcome all health stages and adult ages.  



Extension Of State Services (E.O.S.S) is a cost effective wellness program that is offered to individuals from low-and-moderate income households and underserved populations. It includes a robust benefits package that focuses on our 6 pillars of health (physical health/ fitness, nutrition, mental health self care, health education and access to care). 

Who Do We Serve?

We provide limited services to the general public (our Social Service and Health Coaching Program). Our target audience will have access to enroll into our wellness program (E.O.S.S) that includes full benefits. Qualified adults for E.O.S.S are Florida residents that meet our low-and-moderate income requirements, reside in an underserved community or qualify as an underinsured group. We will prioritize our outreach efforts towards enrolling recipients of subsidized programs such as Medicaid, WIC, Unemployment, and SNAP/EBT (Food stamps).

Our Clients

Working With the Best Sponsors and Partners

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Our Leadership Team

Meet The Leadership Team

Dedication. Collaboration. Expertise. Passion.

With more than 100 years of combined experience in the healthcare industry, our team continues to work collectively to forward our mission. Our Guiding The Wise team is a group of public health, medical and business management professionals that have a shared love for making change. We are invested in our mission, dedicated to servicing our communities and making an impact. We thrive on collaboration, leadership, professional development, creativity, accountability, education and diversity. 

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