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ABOUT US
GUIDING THE WISE INC
OVERVIEW
Guiding The Wise is a Florida-based nonprofit, founded in 2014, dedicated to empowering healthier communities. What began as a simple resource hub has evolved into a dynamic Virtual Wellness Center that helps adults stay informed, supported, and actively engaged in their personal well-being.
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We simplify wellness through a holistic approach, recognizing that health includes the mind, body, and soul. Guided by our Six Pillars of Health — physical health, nutrition support, mental wellness, self-care, health education & literacy, and access to affordable care — we offer tailored support that respects social determinants, cultural identity, and diverse lived experiences.
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Our programs create a welcoming space where people can learn, connect, and build sustainable lifestyle habits through digital courses, services, events/activities, wellness planning tools, resource navigation, and community-driven engagement.
At Guiding The Wise, wellness isn’t one-size-fits-all. It’s personal, practical, and made accessible for every financial circumstance.
OUR MISSION
Guiding The Wise is committed to being a one-stop shop for affordable wellness services and preventive health solutions, bridging the gap to better health by delivering accessible education, resources, and support through our Virtual Wellness Center. We empower low- and moderate-income households and underserved communities with guidance that promotes healthier living, confident self-advocacy, and long-term well-being, ensuring that every adult (regardless of income, environment, or life stage) has the tools and knowledge needed to prevent disease, improve quality of life, and confidently take control of their health journey.
OUR VISION
Guiding The Wise envisions a future where every adult has equal access to the knowledge, support, and quality preventive care needed to live a healthier life. Preventable chronic diseases like heart disease, diabetes, and obesity-related conditions continue to be leading causes of death, especially in communities facing financial strain, transportation challenges, housing instability, limited healthcare understanding, and stigma around seeking support.
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We are changing this by reducing the cost of wellness services, increasing participation in preventive screenings, and offering inclusive, community-based programs that improve nutrition, weight management, mental well-being, and self-care. By improving health literacy, expanding access to trusted providers, and creating judgment-free support systems, we are breaking down barriers that place underserved communities at higher risk.
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Through accessible programs, compassionate education, and partnerships rooted in health equity, Guiding The Wise is building a future where healthier living is achievable for everyone.
OUR SERVICES
Our offerings encompass preventive healthcare services founded on a six-pillar wellness model, prioritizing:
‣Health Education:
Clear, accessible guidance that strengthens understanding, informed decision-making, and personal advocacy.​
‣Physical Well-Being:
Fitness programs, weight management support, fitness classes, discounted personal training, and a digital wellness portal to track progress and healthy habits.​
‣Nutritional Support:
Dietitian-led counseling, health coaching, recipes, and cooking education designed to make healthy eating practical and enjoyable.​
‣Mental Health:
Mindfulness tools, stress-reduction strategies, and supportive programs that encourage emotional balance.​
‣Self-Care:
Habits and routines that restore energy, reduce burnout, and help individuals prioritize their personal well-being.​
‣Access to Affordable Care:
Connections to preventive services, screenings, and healthcare professionals — ensuring cost never blocks access to quality support.
OUR 2026 IMPACT GOALS
OUR CLIENTS
Guiding The Wise is open to the public; however, our core focus is supporting adults of all ages and health stages who face challenges accessing traditional wellness resources. Particularly those in low- and moderate-income households, underserved communities, and small businesses registered in the state of Florida, with emphasis on the Tampa Bay region. We aim to reduce wellness disparities for individuals in rural communities, those experiencing housing instability or homelessness, and people receiving state or federal assistance programs such as Medicaid, WIC, HUD/Section 8, and Unemployment benefits. To help ensure cost is never a barrier, we offer additional discounts, subsidies, and flexible plans for those who qualify. Our mission is to make preventive wellness services — including nutrition support, mental well-being, weight management, and healthcare navigation — truly accessible and meaningful for those who need it most.
COMING SOON
Stay connected with everything happening at Guiding The Wise! Our monthly newsletter provides a transparent look into our journey — including exciting new programs and services in development, deals/promotions, system and policy updates, organizational performance insights, and milestones that move us closer to our mission. You’ll also discover upcoming events, community highlights, and exclusive sneak peeks before they officially launch. This page is updated on the last Monday of each month, and by enrolling in our newsletter, you’ll receive instant alerts whenever new announcements are posted. Big things are on the way and we’d love for you to be part of the momentum!
​MEET OUR TEAM
With a wealth of over a century's worth of collective experience in the healthcare industry, our Guiding the Wise team comprises compassionate professionals from diverse backgrounds in public health, medicine, and business management. Driven by a shared passion for positive transformation, we are more than a team; we are a dedicated family committed to nurturing change. Our bond is rooted in a profound investment in our mission, a steadfast dedication to community service, and a genuine desire to make a meaningful impact. Our collective spirit thrives on the values of collaboration, leadership, continuous professional development, boundless creativity, unwavering accountability, enriching education, and the celebration of diversity.
Working with the best Sponsors and Partners
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